Privacy Policy

Antigua Fine Homes, S.A. Effective date: April 23, 2026

1. Introduction

Antigua Fine Homes, S.A., a corporation organized under the laws of the Republic of Guatemala, with its registered address at 4a Calle Oriente No. 44, Antigua Guatemala, Sacatepéquez, Guatemala 03001, operating commercially under the brand Century 21 Antigua Fine Homes (“Antigua Fine Homes,” “we,” “us,” or “the Company”), respects your privacy and is committed to protecting the personal information you share with us through the website antiguafinehomes.com and its subdomains (the “Site”).

This Privacy Policy describes what information we collect, how we use it, with whom we share it, and the rights you have regarding your personal information. By using the Site and providing us with your information, you agree to the practices described in this Policy.

2. Information We Collect

2.1 Information You Provide to Us

We collect personal information that you voluntarily provide when you:

Complete contact forms or inquiry forms about specific properties
Create a user account on the Site
Save searches and favorite properties to your account
Subscribe to automatic alerts for new properties
Contact us by email, phone, WhatsApp, or other means
Send inquiries to our agents

This information may include: first name, last name, email address, phone number, country of residence, type of interest (buyer, tenant, agent, other), property search preferences, saved search criteria, and any other information you choose to share.

2.2 Information Collected Automatically

When you visit the Site, we automatically collect certain technical information through cookies and similar technologies, including:

IP address
Browser type and operating system
Pages visited and time spent
Referring website
Browsing behavior on the Site
Approximate location information (city or region level)

2.3 Third-Party Analytics and Advertising Tools

We use the following third-party tools that collect data according to their own privacy policies:

Google Analytics — to analyze Site usage and improve performance
Google Ads — for digital advertising and remarketing
Meta Pixel (Facebook) — for advertising on Meta platforms and conversion measurement

These services may use cookies to track your activity on the Site and on other websites over time. You can manage or disable these cookies through your browser settings or through opt-out tools offered by each provider.

3. User Accounts, Saved Searches, and Favorites

The Site allows you to create a free user account that enables you to:

Save searches with specific criteria (location, price range, number of bedrooms, property type, etc.)
Mark properties as favorites for later review
Receive automatic email alerts when new properties match the criteria of your saved searches
Compare properties side by side
Manage your inquiries sent to agents

By creating an account, you expressly authorize Antigua Fine Homes to:

Securely store your account information and preferences
Send you automatic email notifications about new properties matching your saved searches
Send you account-related emails (password reset, confirmations, service notices)
Occasionally contact you about properties we believe may be of interest based on your searches and favorites

You may disable saved-search alerts, modify your preferences, or delete your account at any time from your account settings, or by writing to us at [email protected].

4. How We Use Your Information

We use the information collected for the following purposes:

To respond to your inquiries and requests about properties
To connect the appropriate agents with you
To manage your user account, saved searches, and favorites
To send you automatic alerts when new properties match your criteria
To send you occasional communications about properties, real estate market updates, events, and Company services
To improve the operation, content, and experience of the Site
To measure the effectiveness of our advertising campaigns
To comply with legal, accounting, and regulatory obligations
To prevent fraud and protect the security of the Site and our users

5. Follow-Up Communications

By providing your contact information through any form on the Site, you authorize Antigua Fine Homes and its agents to contact you through the means you have provided (email, phone, WhatsApp, or others) for the purpose of following up on your inquiry and sharing information related to properties of interest to you.

In the future, we may implement additional communication channels, including proactive WhatsApp or SMS messaging. In such case, we will request your additional consent before using such channels for marketing purposes.

You may unsubscribe from our commercial communications at any time using the unsubscribe link included in each message or by writing to us at [email protected].

6. How We Share Your Information

Antigua Fine Homes does not sell your personal information. We may share your information only in the following circumstances:

With agents of our Century 21 Antigua Fine Homes network, when necessary to follow up on your inquiry about a specific property
With service providers that assist us in operating the Site (web hosting, data analytics, email delivery, payment processing if applicable), who are contractually obligated to protect your information
With the Century 21 Global Referral Network, when you express interest in properties or services outside of our direct jurisdiction, and in coordination with you
With governmental or judicial authorities, when there is a legal obligation to do so
In the event of sale, merger, or restructuring of the Company, under strict confidentiality obligations

7. Real Estate Listing Syndication

Properties published on the Site may be syndicated and republished on partner platforms, including but not limited to: the Century 21 global network, the Omni MLS system of Central America, and other affiliated real estate portals.

This syndication includes public information about the properties (photographs, descriptions, prices, location) but does not include personal information of Site users or user account data.

8. Information Reserved for Qualified Buyers

Certain detailed information about specific properties —including but not limited to detailed condominium reports, financial documents, technical studies, maintenance fee analyses, seller information, and comparable documents— is made available only to qualified buyers.

Antigua Fine Homes reserves the right to request reasonable documentation verifying your identity, financial capacity, or seriousness of interest (including but not limited to official identification, proof of funds, or a bank pre-qualification letter) before sharing such detailed information.

9. Information Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, alteration, or disclosure. This includes the use of encrypted connections (SSL/TLS), secure server storage, and internal access controls limited to authorized personnel.

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, or for the period required by applicable law.

Property inquiries: we retain inquiry history for as long as we maintain an active relationship with you, plus a reasonable subsequent period
User accounts: for as long as the account remains active. If you delete your account, we will delete or anonymize your personal data, except for data we are legally required to retain
Accounting and tax records: retained for the minimum period required by Guatemalan law

11. Your Rights

You have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate or outdated information
Request deletion of your personal information (subject to legal retention obligations)
Object to or withdraw your consent to the processing of your data
Request the portability of your data in electronic format
Unsubscribe from our commercial communications
File a complaint with the competent authorities

To exercise any of these rights, write to us at [email protected] indicating your request. We will respond within a reasonable timeframe, generally no more than 30 business days.

12. Visitors from the European Union and United Kingdom

If you visit the Site from the European Union, the United Kingdom, or another jurisdiction with applicable data protection legislation, you retain all rights recognized by such legislation, including the rights provided under the General Data Protection Regulation (GDPR): right of access, rectification, erasure, restriction of processing, portability, and objection.

The data controller is Antigua Fine Homes, S.A., with its registered address indicated at the beginning of this Policy. To exercise your rights or submit an inquiry, write to us at [email protected].

13. Minors

The Site is not directed to persons under 18 years of age. We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your minor child has provided us with personal information, please contact us to have such information removed.

14. Links to Third-Party Sites

The Site may contain links to third-party websites (social networks, providers, partners, affiliated real estate portals). We are not responsible for the privacy practices of such sites. We recommend reading the privacy policies of each site you visit.

15. Changes to This Policy

We reserve the right to modify this Privacy Policy at any time. Changes will take effect on the date of publication on the Site. We recommend reviewing this Policy periodically. When we make material changes, we will notify you through reasonable means, including email to registered users.

16. Governing Law and Jurisdiction

This Policy is governed by the laws of the Republic of Guatemala. Any dispute arising from the use of the Site or from this Policy shall be submitted to the competent courts of the department of Sacatepéquez, Guatemala, with the parties waiving any other jurisdiction that may correspond to them.

17. Contact

If you have questions, comments, or complaints about this Privacy Policy or about the handling of your personal data, contact us:

Antigua Fine Homes, S.A. 4a Calle Oriente No. 44 Antigua Guatemala, Sacatepéquez Guatemala 03001

Email: [email protected] Phone: +502 7965-2641